Brook & Whittle, a portfolio company of Snow Phipps Group and provider of prime labels in pressure sensitive and shrink sleeve formats to consumer and medical end markets, has announced the appointment of Mark Pollard as chief executive officer. Pollard succeeds Snow Phipps Group operating partner Don Sturdivant, who will remain non-executive chairman.

“After a thorough and deliberate selection process, the Board of Directors is delighted that Mark will lead Brook & Whittle as we navigate the growing and evolving label landscape,” says Sturdivant.  “Mark is a dynamic, experienced leader who has a comprehensive understanding of growth businesses, innovation, label supply chain and go-to-market strategies. We are confident that he is the right person to lead Brook & Whittle through a critical period of growth.”

“We are very excited to have Mark join the Brook & Whittle family,” says co-founder and Board director Steve Stewart. “Mark’s background and expertise serving the label universe will prove to be an invaluable asset to Brook & Whittle as we continue our pursuit of pressure sensitive and shrink sleeve market leadership.”

Pollard has spent the majority of his career at UPM Raflatac, a global supplier of materials for the pressure sensitive label markets. He most recently served as senior vice president of Global Films Business and the America Region, covering over 123 countries, and has substantial domestic and international label market and operational expertise. Prior to that role, he was senior vice president for the Americas. 

Pollard has also had key management and leadership roles in strategy development, sales and marketing, IT and supply chain throughout his career, and has developed extensive knowledge of the label industry through his years as a supplier of materials to many of the global leading label producers.

“I’m delighted to be joining the Brook & Whittle team,” says Pollard. “I have known the company for a number of years and have watched and admired them as they built one of the leading label printers in North America. We are well-positioned in the key growth markets of the premium prime label business and deliver best-in-class quality and service to some of the world’s leading brands.  The customer-centric business approach is a credit to the experienced team, guided by the skilled leadership of Steve Stewart, Scott Murchison and most recently Don Sturdivant. The production platform gives us a great spring board for future business growth, both organically and through acquisition. I’m excited by our strategic ambitions and look forward to seeing the results of combining the Brook & Whittle printing expertise with the investment and industry experience of Snow Phipps.”